The 10th Silk Road International Exposition held in Xi'an attracted nearly 200 overseas enterprises from 64 countries and regions. Foreign businesses are increasingly looking to expand into western China, a new opening-up hub supported by efficient China-Europe freight trains and the New International Land-Sea Trade Corridor. Improved transportation connectivity has greatly boosted cross-border industrial cooperation.

Western China enjoys distinct resource and industrial advantages, drawing cooperation from many foreign firms. Preferential investment policies also enhance the region's appeal. Analysts point out that the market characteristics of western China bring diverse niche opportunities for global investors.